Crisis Communication: Practical PR Strategies for Reputation Management & Company SurvivalSenior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties and the media can be expected to make this crisis headline news within a matter of hours. No company or